Include a fully fledged help menu and not one that takes you to the developers own site. Include video tutorials on how to use this software effectively.

This would help novice users get the most out of this software. I spent a good 90 minutes fiddling with this sftware using images taken from the London Eye and El Mirador at the northern end of Lanzarote, both of which are from high vantage points and according to the developer ideal subject matter, yet I could not get any images looking lke the ones demonstrated on the developers web site despite having a grasp of the various controls.